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In 2009, after 1 year of development, Marti Wong released the first version of the web-based flash version of the game. Being 100% free, the game relied on its advertisements to generate enough revenue to sustain itself. Having a big player population was crucial for its survival.
In 2012, following a series of updates, version 0.7 of the game was released, introducing a new business model. Given how the ads generated revenue was barely enough to sustain the game, let alone the author, the game now charged for premium characters, while still being Free To Play. It generated enough money to pay Mr. Wong a full-time salary for more than a year, and he considered setting up an office, but that didn’t last.